A bit about us

Are you curious about who designs for Flat Vernacular? Our team is excited to share more peeks behind the screens. If you're new here, or a familiar face, welcome. I'm Payton, the co-founder of FV.

Hi, it's me, Payton.

Let's go back to some basics. I founded our textile design studio Flat Vernacular in 2010 with my now husband, then boyfriend Brian Kaspr.

Our auras in 2016. Probably different now? Do they change?

Brian and I are both visual artists, and I was a young artist obsessed with creating and running a small business. Since our first days as a textile and home decor brand, we've always kept a few goals at the forefront of what we do:

1). Try our very VERY best to be as Made in America as humanly possible. This meant that we started out hand screenprinting our very first wallcoverings because, as two inexperienced young people in 2009/2010, we had no idea how to manufacture anything unless we did it ourselves. Resources that now exist for finding manufacturing partners did not exist back then. Thankfully, we eventually found incredible partners to work with, and then ended up recently bringing most production back in-house. I will say more about this rollercoaster in future blog posts.

2). Never stop exploring playful ideas. Sometimes the silly idea turns out to be the strongest one. This means prioritizing inventive and intuitive explorations through materials and meandering conversations. Spending unstructured time (meaning, no specific end goal) creating the patterns, art, objects that become our products is vital.

3). Create a product that brings immense value to people's lives. Joy, connection, warmth, a peaceful feeling: these are all things that we hope our customers find when our wallpaper, fabric, and art become part of their life. Our wallpaper and fabric are incredible. They're designed and manufactured to last. We are extremely diligent and thoughtful when putting products into the world, all while keeping our end goal of making people happier, healthier, and surrounded by spaces that speak to them in the forefront of our minds.

4). Always re-examine a process or standard. It's always worth coming up with newer, better ways to solve problems whether internal or external. No idea is too ridiculous. Nothing is too difficult. Help is always available, and life long learning is the goal.

There are many more, but this is a good place to stop for now. Enjoy this adorable photo of our cat Percy from when he was a tiny four pound kitten.