Design Minded with Dana Veraldi of DEERDANA

Dana Veraldi is a multifaceted entrepreneur, artist, and creative visionary. In 2010 she founded DEERDANA, an artistic venture offering a diverse range of apparel and homegoods. Dana's creative prowess extends beyond DEERDANA as she has lent her talents as a creative director and designer to a wide array of projects including work with musicians and renowned brands. Dana currently lives in Litchfield, CT and works part time as a birth doula and chef in addition to continuing to run DEERDANA and working as a fine artist.  She also happens to be our latest Flatmate so we tasked her with sharing all of her design thoughts.

Flat Vernacular: How would you describe your style? 
Dana Veraldi: Playful, inclusive, and creative.

FV:  Where do you find everyday inspiration? 
DV:Friends, local farms, and collected books.

FV: What’s currently inspiring you? 
DV: Sri Lanka and my friend Mary Galvin @dished_

FV: Which design trends are you most excited about right now?
DV: Illustrated tiles! I am working on some right now in my ceramics studio. 

FV: A design piece you’re currently coveting? 
DV: Paper flowers from The Green Vase and handwoven placements from Rentrayage

FV: What’s a design item you can’t live without? 
DV: Barefoot Dreams blankets and Tory Burch plates and dishes.

FV: Best piece of design advice? 
DV: I love Bunny Willams’ philosophy on being nuanced about every detail of your home while making things both functional and aesthetic. 

FV: What’s your favorite piece from Flat Vernacular? 
DV: Too Much Texas Stuff wallpaper!

FV: Favorite book? 
DV: Trout Fishing In America by Richard Brautigan

FV: Favorite color? 
DV: Minty green

FV: Favorite cocktail? 
DV: Anything with mezcal!

On Dana's Mood Board:

Follow Dana Veraldi
@danaveraldi @deerdana @deerdoula


Payton Turner

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